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At USGBC, we are building a better future where the built environment supports a healthy, sustainable world for all.

We accelerate impactful change by equipping practitioners, policymakers, and decision-makers with transformative tools, proven solutions, and data-driven insights to design, construct, operate, and certify high-performance spaces. Our mission is clear: to scale actions that advance building decarbonization, enhance community resilience, restore ecosystems, and improve occupant well-being.

Drawing on three decades of experience and the deep expertise of our members, we are leading a movement to create measurable improvements to enhance human, environmental, and community well-being around the world.

Logo

Our primary logo is our USGBC seal in black. We reserve its use for formal printed materials, including letterheads, certificates and advertisements. It is our most recognizable mark, and we use it exclusively to introduce customers to our brand.

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Fonts

USGBC's fonts + : Morris Fuller Benton developed Benton Sans from News Gothic for use by newspapers and magazines. It has a vast variety of weights and widths, offering performance well beyond the limits of News Gothic.

Both typefaces feature organic shapes and subtle transitions of stroke width, which creates a less severe, humanist tone of voice. USGBC relies heavily on Benton Sans for branding. This sans serif is bold, clean, and accessible. Our web font, , closely resembles Benton Sans.

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Color palette

Our core color palette defines our brand. A family of blues and greens represents USGBC's trustworthiness, loyalty, renewal and growth. This palette nods subtly to our heritage and propels us into a global future. We always ensure a presence of brand blues within the composition.Ìý

Secondary colors evolve with trends and campaigns. This set of swatches is fresh, youthful and warm. We use these colors as highlights or accents within designs. Our core colors always have a presence within the composition.